60 minutes a day. Every day. Weekends included.
Yes, you could rush this in 15. We're asking for 60 — one hour out of the sixteen you're awake. That's the trade for everything that comes after.
Hooks and tactics are the 20%. What you build this week — how you monetize, who you serve, what transformation you deliver — is 80 to 90% of the work. This week IS the program.
Decide when and where before Day 1 opens: same hour, same chair, all 7 days. Put it on your calendar now. People who plan the when-and-where finish; people who "find time" don't.
Every assignment is due at 11:59 PM Eastern the day it opens — wherever you are in the world. One submission, right here — that's it.
Day blew up? Shrink it, don't skip it: paste the AI coach prompt, answer what you can, submit by 11:59. A messy brick on the wall beats a perfect one in your head — Kasey revisits her own MIAT every quarter. And never miss two nights in a row.
Written coach feedback lands in your private studio channel, not the homework thread. A ✅ on your thread post means we received it.
"There's enough out there
for us to all win."