60 minutes a day. Every day. Weekends included.
Yes, you could rush this in 15. We're asking for 60 — one hour out of the sixteen you're awake. That's the trade for everything that comes after.
Hooks and tactics are the 20%. What you build this week — how you monetize, who you serve, what transformation you deliver — is 80 to 90% of the work. This week IS the program.
Every assignment is due at 11:59 PM Eastern the day it opens — wherever you are in the world. One submission, right here — that's it.
Written coach feedback lands in your private studio channel, not the homework thread. A ✅ on your thread post means we received it.
Kasey revisits her own MIAT every quarter. Your answers will evolve — this week is about getting a version one down. If your version one isn't messy, you've waited too long.
"There's enough out there
for us to all win."